BAIC ROCAR

BAIC ROCAR is an investment and management platform of BAIC’s auto service trade business, being one of BAIC’s important business sectors. BAIC ROCAR’s existing businesses include but not limited to: auto sales and maintenance, parts, logistics, auto auction, auto leasing/taxi, advertisement, bulk material purchasing, etc.
Logistics business sector
New auto sales business sector
Parts business sector
Auto leasing/taxi
Bulk material purchasing
Advertising media
Second-hand auto auction
New business project overview
Logistics business sector

BAIC CCL (CCL for short) was founded in January 2008, with a registered capital of RMB 450 million. As BAIC’s only one logistics platform, CCL bases itself on Beijing’s automobile industry and iron and steel industry, runs such businesses as vehicle logistics, production logistics, after-sales logistics, iron and steel logistics, Beijing Hyundai’s import logistics, etc., and provides Beijing Benz, Beijing Hyundai, BAIC’s self-brands, etc. with all-round integrated supply chain service. CCL is a logistics service provider integrating logistics investment management, logistics consulting management and logistics business operation.

In 2013, CCL, Beijing Glovis, Hyundai Motor Group (China) Ltd. and Hyundai Motor Group (China) Ltd. (stock proportion 50:40:10) jointly invested in building Beijing Zhongdu-Glovis Logistics Co., Ltd., which is currently Beijing Hyundai’s general contractor of logistics.

Zhongdu Mass Express Logistics Co., Ltd., wholly funded by CCL in 2013, is currently Beijing Benz’s general contractor of logistics.

New auto sales business sector

Beijing ROCAR Automobile Trading Co., Ltd. was founded in 2007, with a registered capital of RMB 538 million. The company develops sales service network of Mercedes-Benz, Hyundai and self-brands by such ways as self-building & self-operation, merger & acquisition, etc.

Currently, the company has built 45 4S shops (36 for Mercedes-Benz, 7 for Beijing Hyundai, and 2 for BAIC Motor), which form an auto sales network layout covering 18 provinces and 31 cities.

The company is planned to build at least 10 4S shops per year.

Parts business sector

Beijing Hyundai Mobis Parts Co., Ltd. (BMP for short) was founded in July 2004, with a registered capital of USD 7 million. In the future, BMP will adhere to communicate the authentic concept, and view the pursuit of auto safety and auto quality and the creation of high-efficient worry-free auto life as mission. BMP will strive to be a specialized A/S parts operation company to lead industrial standard and build an industrial benchmark.

BMP positions itself as providing authentic, specialized, safe after-sales parts for Beijing Hyundai’s vehicle owners, adheres to the 4A philosophy of providing all-round services for Beijing Hyundai’s dealers and users anytime and anywhere, and provides all-round services such as packaging, warehousing, purchasing, sale, distribution, etc. of parts and accessories for the vehicles that Beijing Hyundai Motor Company sold in mainland China, being Beijing Hyundai Motor Company’s only one authentic parts dealers in China.

Auto leasing/taxi

Beijing Yinjian Investment Company was founded in October 2014, with a registered capital of RMB 100 million. As an investment, management taxi and auto leasing business platform, Beijing Yinjian will perfect ROCAR’s auto aftermarket industry chain, and also boost the promotion and application of BAIC’s BJEV and self-brand products, and attempt system breakthrough and mode innovation in the travel service sector.

Hainan BAIC Yinjian Yile Technology Development Co., Ltd., established in 2015, is specialized in providing travel services and solving the customers’ pain points in travel, and provides integrated crossover vehicle services, such as long-term leasing, short-term leasing, time-sharing leasing, self-driving travel, online car-hailing, etc., and integrates Hainan’s resources, such as hotel, scenic spot, tourism real estate, auto finance, insurance, etc. to provide one-stop tourism solution via mobile phone APP (iCAR).

Bulk material purchasing

Beijing ROCAR Tianchuang Materials Trading Co., Ltd. was founded on 25 November, 2011, with a registered capital of RMB 30 million. ROCAR Tianchuang is an integrated trading platform affiliated to BAIC Group, specialized in the concentrated purchasing of bulk materials. ROCAR Tianchuang has been committed to producing a scale effect of concentrated purchasing of BAIC-required bulk materials, such steel, lube, etc. to strive for the best discount to suppliers and form a business mode of “unified negotiation, unified signing, unified purchasing, unified settlement”, for the purpose of minimizing the integrated purchasing cost and enhancing the group enterprises’ product competitiveness. In accordance with the management requirements of modern enterprise system, by use of modern means in such sectors as advanced finance, information technology, logistics, etc., with the help of scientific efficient purchasing process management, ROCAR Tianchuang will create domestically leading professional material purchasing enterprise to serve BAIC Motor’s manufacturing and related industries.

Advertising media

Century BAC advertising Co., Ltd. (CBAC for short), founded in 2004, with a registered capital of RMB 15 million, mainly serves large-sized auto customers. Its scope of business covers design, production, agency, ads release, organization of cultural and artistic exchange activities, organization of exhibitions, ads information consulting, etc. With professional auto promotion service team, systematic market strategy, specialized application tools in such sectors as brand positioning, consumers research, media analysis, etc., and all-round accurate auto industry data, CBAC, since its inception, has been providing high-quality services for BAIC Group, Beijing Benz, Beijing Hyundai, BAIC Motor, etc. CBAC has a staff of 105 currently. In July 2013, ROCAR completed its change of stock proportion for CBAC from 40% to 60%.

In September, 2009 CBAC and Korea Innocean (stock proportion 49:51) jointly invested in building Beijing Innocean Beiguang Advertising Co., Ltd., which is Beijing Hyundai’s general contractor of advertisement currently.

Second-hand auto auction

Beijing BAIC ROCAR Motor Auction Co., Ltd. (ROCAR Auction for short) was founded in April 2008, with a registered capital of RMB 21,959,800. ROCAR Auction is specialized in creating professional motor auction trade platform and providing professional, fair, impartial, transparent vehicle disposal services. ROCAR Auction hosts special auctions for famous brand automobiles, such as Benz, Audi, etc., disposal of vehicles, such as yellow label vehicles, old motors, leasing vehicles, business vehicles for group companies, etc., and auction of individual vehicles, and provides stable vehicle source channels for the second-hand auto dealers. In March 2013, ROCAR Auction passed the third-party national standard qualification evaluation organized by Ministry of Commerce of the P.R.C. and China Association of Auctioneers, and obtained AA Qualification Certificate and plaque.

ROCAR Auction has been committed to creating a fair, impartial, open, creditable second-hand auto trade platform, boosting national second-hand auto circulation, and being a main channel of second-hand auto circulation.

New business project overview

In the future, BAIC ROCAR will focus on its promotion of automobile breakdown, automobile custom retrofitting, auto parts, insurance agency, used car and other related new services, deepen its layout in the automotive aftermarket industrial chain, and build its core competitiveness.

BAIC Mobility

BAIC Mobility Co., Ltd., founded in April 2017, marks the BAIC’s transformation from a traditional manufacturing-oriented enterprise to a manufacturing-service-oriented and innovation-oriented enterprise. Intelligent integrated travel service platform built by BAIC Group has a registered capital of RMB 1,500 million. Its scope of business covers auto leasing, taxi, online car-hailing, intelligent bus, charging pile operation, Internet finance, travel service, second-hand auto trade, etc. Its subsidiary Beijing Travel has become one of China’s largest official vehicle service providers.
Development tenet
Business philosophy
Green travel
National layout
Intelligent travel
Happy travel
Development tenet

BAIC Mobility Co., Ltd. (BAIC Mobility for short), with the development tenet of “Base on Beijing, Expand towards the whole nation, Eye on the world”, will create a 100bn-level global travel service platform, build a three-dimensional traffic service system, provide a low-carbon, eco-friendly, low-cost, high-efficiency diversified intelligent travel solution, develop travel-related extended industries, and create BAIC’s characteristic travel service ecology.

Business philosophy

BAIC Mobility, with the business philosophy of “Green Travel, Intelligent Travel, Happy Travel” and the “three-in-one, connected and interactive” operation thought, will create travel and service business clusters to realize resources sharing, business complementation, service interconnection and formation of resultant force.

Green travel

Green Travel is based on serving the reform of governmental official vehicles, so it is different from that in traditional travel concept. Through intelligent integrated travel service platform, based on BAIC BJEV, Green Travel is to build a green all-business-type travel service system in such sectors as online car-hailing, taxi, intelligent shuttle bus, logistics vehicle sharing, etc., for the purpose of providing comfortable, convenient, economic, efficient travel ways, solving travel-related difficulties thoroughly, relieving traffic jam effectively, reducing environmental pollution, and creating green ecological livable city.

National layout

In 2017, BAIC Mobility took the lead in building China’s first auto-sharing demonstration operation area in CBAC district, Beijing. Currently, BAIC Mobility has completed its networks layout in Nanchang, Qingdao, Changsha, Guiyang, Nanjing, Chengdu and Xi’an, and will enter into such cities as Hangzhou, Zhengzhou, Fuzhou, Xiamen, etc. in the short term, which indicate basic realization of national strategic layout. It is estimated that BAIC Mobility will launch over 18,000 vehicles. The networks will be provided with urban CBD, large integrated business unit, large supermarkets and department stores and residence zones. Its business scale ranks top in the industry.

Intelligent travel

Intelligent Travel is to create an intelligent platform integrating information collection, management output, data analysis and capital operation. Based on the platform’s powerful cloud computing power and data mining power, it can realize intelligent layout, intelligent dispatch, intelligent management, intelligent service, intelligent risk control and intelligent interconnection of the shared vehicles to make a timely response to the users’ demands and optimize the users’ experience, so that the users are able to enjoy the wonderful life arising from intelligent traffic.

Happy travel

Happy Travel is to create user-oriented ultimate service experience, and provide such services as meeting, exhibitions, business trip, privately-customized travel, medical welfare, etc.

Moreover, BAIC Mobility will provide special travel services for the social vulnerable groups, such as the disabled, lonely old people, etc., reduce governmental burden, serve the governments and benefit the common people, which display the social responsibility of state-owned enterprise.